In this first one, I like the suggestions on using Twitter. When I first read this article, I tried to think of some events that could be thrown to get people excited. The tasting parties were way better than anything I came with. I think that will be the uniqueness of the product, champagne bubbles. Highlighting that and organizing events showing people how to enjoy that aspect is the best idea in my opinion.
This 2nd one just shows some good ideas for managing your PR. Getting to know reporters through social networking now seems perfect. I don't have businesses launched yet but I'm going begin establishing those connections.