Monday, June 30, 2008

Soon to say Goodbye

I'm taking a break from packing to say I'm moving out of Wymount! And while packing sucks, air conditioning blows cool air all over the house and I'm excited to have it again. (figure I'm about 20 days short of a year)

So first years, stay away... stay as far away as you can.

Hope everyone is having a good summer.

Friday, June 27, 2008

what day is it?

Haven't been on this in a while. Wow this has been an intense summer! For the first time in my life, I actually forget what day it is. I think it's partially because I just don't hae time to pay attention but I'm also haviing a lot of fun so who cares what day it is--just enjoy it!

It's been really fun to get into Celio and see everyone running at 150 mph getting ready to go to market and now we're slowing down a little to make sure we're doing things right and being consistent.

I got some cool respoinsibilities yesterday and now am very involved in coordinating the marketing internationally. I'll tell ya what, you can have an awesome internship in a small company and get some great titles on your resume. But you also have to make sure you are very results oriented.

I wish I was this focused on results back when I played hockey in highschool-- I might have doubled my varsity goals (from 2 - 4) :)

Tuesday, June 3, 2008

Project Summary

My largest task I've had so far is getting up a new website for Celio. I believe my technical skills from my previous career made me a strong candidate for this internship. I'm not using those technical skills directly so much as I'm leveraging them to better advise our vendors as they put pieces together for us.

However, this has been such an educational process. Previously I worked for a public university and it was not an environment that was very results driven-- stuff got done, but deadlines were often passed. This has been such a fun place to learn to do business. I've got a budget to get my projects done, but getting something that works isn't the most important part-- I also have to make sure the website converts to revenue in some way.

So I'm getting to dip my toes into some market-research by exploring what effectively steers customers-- this isn't just ad-copy but also making sure the site is friendly and intuitive. You can only get so far with intuition-- it also comes down to anlayzing data and seeing how customers are actually behaving.

Another task I'm taking on is writing some copy and analyzing the messages. A large part of building a brand is consitently showing what the brand is and does. The are some unique challenges because our product isn't a laptop, but it lets you use your smartphone in a similar manner. How do you communicate that to consumers concisely?

I'm really greatful for the chance to explore this company and this market. It's definitely fast paced and it is a great opportunity to learn how marketing works. Going with a startup has been good for a few reason. I didn't have much marketing background, so getting to start immediately is going to give me about 2 extra months of marketing experience. Also, I'm getting such broad experience in so many areas. Utah has a strong venture backed startup industry-- I'd really suggest people look at it thoroughly when they are looking for jobs and internships.