So these are my notes on an article about using stories to pitch business. I thought there was good insight into other things taught at BYU so it should be a good post:
This quote from the Magazine Article is kind of relevant, its talking about how people know everything isn't perfect, so CEO's who try to say it is to get investors are just creating mistrust. I just thought it really applied to the gospel (Needs be that there is an opposite in all things, else we could not be happy). So I highlighted it: The great irony of existence is that what makes life worth living does not come from the rosy side. We would all rather be lotus-eaters, but life will not allow it. The energy to live comes from the dark side. It comes from everything that makes us suffer. As we struggle against these negative powers, we’re forced to live more deeply, more fully.
McKee. R. (June 2003). Storytelling that moves people. Harvard Business Review, Vol. 81. Issue 6, pp. 51-55