I had what was probably the funniest experience of my college career today. In MBA 550, Dr. Whitlark was discussing the 3 components of a good advertisement:
- Product - people need to quickly see what your advertising
- Company - they need to know who's product this is (I can definitely see situations where this will be the same as product, but not all)
- Benefit - Show them why they should buy it
One was for hotels-- one showing a very nice room and gentleman relaxing in it, the other showing room amenities and some catchy slogan. The one with the benefit-showing slogan won. Then, Dr. Whitlark gets up there and says, "I don't know, this one is a good advertisement if you're in the market for a half-naked man."
It was so funny! I could not stop laughing. He's good a providing a very jovial atmosphere, but this time I was in uncontrollable fits of laughter. I was still laughing about 10 minutes later. I am a little scared that I just had my best experience in the MBA program at BYU and I'm only a few weeks into it. :)